CDPR Advertises Old Update For Cyberpunk 2077 Causing Confusion

07/08/2021 - 09:43 | By: Joseph Allen
Developer
CD Projekt Red
Publisher
CD Projekt Red
Release Date
December 10, 2020
Genre
RPG
Purchase (Some links may be affiliated)
GOG Humble Steam
The Future Becomes The Past

An ad campaign advertising a Cyberpunk 2077 update isn't actually teasing any new content or fixes. The campaign, which was spotted on various social media platforms, promises "the biggest update yet", but this is actually a reference to a previous update for the game.

What's the story behind this Cyberpunk 2077 update ad campaign?

This marketing campaign has been spotted in various places. Eurogamer (note: article is in Polish, so we're using machine translation) notes that it can currently be seen on Instagram and YouTube, while Reddit user pablo397 has also spotted it in the wild. You can check out the ad here. It shows off a sizzle reel of climactic moments in Cyberpunk 2077, touting "the biggest update yet" and promising that there's "more to come".

A new marketing campaign for Cyberpunk 2077
A new marketing campaign for Cyberpunk 2077 talks up "the biggest update yet" and promises "there's more to come".

Unfortunately, all is not quite as it seems. CD Projekt Red has confirmed that this campaign doesn't actually refer to a new, upcoming update with brand new content or changes to Cyberpunk 2077. In an official statement, the developer says it ran this campaign "as a reminder of Patch 1.2" and the fact that you can currently buy Cyberpunk 2077 digitally for PC and consoles. The studio goes on to say that any news about upcoming updates will be disseminated via its official channels, so if you're waiting for a new update, you'll hear it from them first.

Why is CD Projekt Red advertising a Cyberpunk 2077 update from March?

The multi-million-dollar question, therefore, becomes this: why is CD Projekt Red advertising an update that launched for Cyberpunk 2077 several months ago? The simple answer is that the game was recently reinstated on the PlayStation Store, having been removed from sale after its performance on PlayStation 4 was deemed unsatisfactory shortly after launch last year. As such, CD Projekt Red wants to remind players that the game is now available on PlayStation (as well as other platforms) again, and that its most recent update was a fairly large one that fixed a number of troublesome bugs.

 
 
A gang member swinging a sword in Cyberpunk 2077
CD Projekt Red says Cyberpunk 2077 is doing fine, but some players are still unhappy with it.

Be that as it may, this isn't a great look for CD Projekt Red. Despite the studio insisting that it's happy with the current state of the gameCyberpunk 2077 is still pretty buggy, and many players will have been hoping for more news about a major content patch. Sadly, you'll have to make do with update 1.23, which dropped in mid-June and adds a number of miscellaneous bug fixes. Naturally, we'll bring you more on any actual new updates for Cyberpunk 2077 as soon as we get them.

Have you seen this Cyberpunk 2077 ad campaign out in the wild? Let us know in the comments below!


Share On:
Staff Writer

Dark Souls changed my life, and I'm here to spread the good news. I like pretty much all sorts of games, but I judge everything by its proximity to our Lord and saviour, Dark Souls.