A couple of weeks ago, developer Infinity Ward and publisher Activision renamed their Call of Duty: Modern Warfare cosmetic DLC to Outback Relief and pledged its January proceedings to those affected by the Australian bushfires. Since we are well into February, the studio revealed how much they made and it was an astounding $1.6 million Dollars. This sum resembles all the funds gathered during January, as well as all previous sales of the Outback Pack.
Back in January, the studio wasn't clear on where will the money go. Activision's recent blog post revealed they are contributing to the Direct Relief's efforts. The latter is a well established humanitarian aid organization active in all 50 U.S. states and more than 80 countries worldwide. Executive Vice President of Call of Duty, Byron Beede, thanked the community for delivering on their promise and incredible generosity.
Call of Duty players around the world came together in support of this terrible tragedy. We’re honored to help in this effort with the funds from the Outback Relief pack. We thank everyone for their generosity, and we look forward to putting this donation into action.
Thomas Tighe, Direct Relief President & CEO, further added to Beede's statement. He expressed his utmost gratitude to everyone who contributed and bought the Outback Relief pack during the event. Tighe continued to reassure the funds will be put into good use to help those affected.
This was an astounding act of generosity on the part of Activision and the larger Call of Duty community, and we at Direct Relief are deeply grateful. Most importantly, the Call of Duty community's amazing support will translate directly into help for people in Australia.
The story started with people calling for Activision to donate the pack's proceedings, and the studio responded, and look where we are now. This shows the power of the gaming community and the good we can all do. We hope for a quick recovery to everyone in Australia.