Amiibo Sales Have "Almost Doubled"

Published: October 29, 2015 11:57 AM /


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Amiibo sales have "almost doubled" according to Nintendo's Semi-Annual Financial Results Briefing for Fiscal Year Ending March 2016.

Last year's Third Quarter Financial Results Briefing indicated that amiibos had already sold 5.7 million units worldwide by the end of 2014. 21.1 million amiibos have been sold worldwide since the launch of the product line. 10.6 million amiibos have been sold in the first two quarters of this fiscal year. If amiibo sales can maintain this pace then they will have doubled since their simultaneous launch with Super Smash Bros. for Wii U.

In addition, the newly-introduced amiibo cards have enjoyed healthy sales of 8.6 million units. The first series of Animal Crossing amiibo cards have proven so popular in Japan that they have delayed the second series in order to reprint the first one.

The United States comprised 66% of the amiibo figure sales in Fiscal Year 2015, and they already make up 56% of the sales in only the first two quarters of this Fiscal Year. Sales of the collectible figurines are maintaining levels typically not seen outside of the holiday season. Amiibo cards seem to be more popular in Japan than elsewhere at the moment, although that may do with the fact that they have been out there for several months longer.

The most popular characters vary by region as one would expect. Link and Mario are #1 and #2 in both the United States and Europe. Pikachu is #3 in the United States, and the 30th Anniversary Classic Color Mario is 3rd in Europe. Japan, however, has the Animal Crossing Series 1 cards at the top of their list followed by Mario and Kirby.

Amiibos have proved a wildly popular combination of collectible figurines and downloadable content. In August of 2015, we reported that Wal-Mart and other retail outlets were adjusting the prices of Amiibos based on demand by as much as $15.

Do you collect amiibos or amiibo cards? Which amiibo are you looking forward to the most in the next wave? Let us know in the comments below!


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