With the rise of Kickstarter and other avenues of funding, there have never been more ways to find funding for your project. That said, the introduction of the internet has also made it so there are more ideas out there than ever. Because of this, you need your idea to stand out if you want to appeal to investors. Judy Robinett, a long-time CEO and now business thought leader, understands that challenge.
After seeing so many good startups fail to get funding, she wrote a book called Crack The Funding Code. With this, Robinett details her longtime experience in the business world and helps readers understand what investors are looking for. She describes how to change your mindset to think like an investor and how to appeal to them. There are tips on how to meet venture capitalists, angel investors, and more on your journey to find funding. It's full of valid information that should be incredibly useful for anyone with a good idea.
With the release of her new book, TechRaptor spoke to Robinett about the knowledge she is sharing. You can view the interview via the link above. Also, don't forget to check out Judy's book: Crack the Funding Code, on Amazon (Affiliate Link) if you're looking for a more in-depth talk on how to get your project started. A small excerpt from the book description:
Lack of funding is one of the biggest reasons small businesses fail. In 2016 in the United States alone, more than 31 percent of small business owners reported that they could not access adequate capital, and the lack of capital prevented them from growing the business/expanding operations, increasing inventory, or financing increased sales.
Most business owners believe that their only feasible funding options are (1) savings or personal credit, (2) friends and family or (3) bank loans. They may have heard about venture capitalists or angel investors, but they don’t have enough information about what these investors do, what they can provide for a business, and on what terms. What’s worse, entrepreneurs often don’t know how to access the people who are looking to put their money into young companies with potential.