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Windows 10 has been no stranger to controversial updates and features, from the talk about how it transmits data about your machine, all the way to the Windows 7 updates that auto installed Windows 10 while you slept, creating having for users around the world. For many users, Windows 10 hasn’t been something they wanted to upgrade to for a variety of reasons, and with the upcoming “Anniversary Update”, Microsoft isn’t likely to make them any more apt to do so with the addition of more Start Menu ads.

The upcoming features were released at the WinHEC Conference last week, and users will see a number of changes to the Windows 10 operating system – both wanted and unwanted. The “Promoted Apps” for example, will be increased from a current 5 to 10 , and Microsoft’s static apps will be reduced from 17 to 12 to allow for more space to accommodate them. Currently, 2 of the “Promoted Apps” are installed, while 3 of them are just links to the Windows Store where you can buy them for use. What the ratio will be for the new release is unknown, and according to the presentation, the reasoning for them is to “Introduce users & expose them to the Windows Store”.

Windows 10 Promoted Apps

Additionally, the implementation will “reduce OEM image complexity and creation, maintenance and deployment time” and “Users are in control and can remove to save disk space for other apps” – meaning that home users can uninstall any apps that are put in place, and commercial users will be able to have the whole system disabled by Group Policy on their networks. By default, all systems will come with all 10 enabled by default with the “Anniversary Update” installed, meaning users will have to do a bit of extra work to remove them if unwanted.

Quick guide: To remove ads from your Start Menu, open up Settings > Personalization > Start Menu and turn off “Occasionally show suggestions in Start”.

Windows 10 turn off ads

While this feature isn’t one that users have asked for, or wanted, the “Anniversary Update” will include other features such as Windows Ink(a pen-driven collaborative application meant for taking notes), the removal of Wi-Fi Sense (Wifi password sharing), and more. With this update, there are also a number of other changes that most users likely won’t notice, but can be read about in the presentation as well, as the Anniversary Update seeks to make a number of changes to improve the way Windows 10 works on your machine(s).

As a reminder: if you haven’t updated to Windows 10 yet, you have until July 27th to do so for free before the price goes up to $119.


Rutledge Daugette

Founder & CEO

Founder of TechRaptor with a love of video games (B.S. in Game Programming) and technology. Started TechRaptor to create a place where people could come for quality content.



  • webkilla

    Spam and adverts, built into win10?

    Oh how far we have come, and how low we have gone

  • Heresy Hammer

    My friend woke up today and windows 10 had installed itself on his computer from windows 7. Now I know everyone on the internet will say to turn off updates etc, and that is true and good advice. But this shouldn’t be a fucking thing in the first place. Jesus Christ fuck this “operating system” more like fucking Adware.

  • RockstarRepublic

    Not a big deal imo, as long as you can turn it off then meh.

  • Iconoclast

    Classic Shell is your friend. Set it to the Windows Version you like an voila, the look and feel is the same.

  • Hey game devs get the crap off windows and start using Linux distros we have far better programs like video editors that are free and open source and we won’t ever invade your privacy or use ads built into the OS, DirectX still can’t beat the openGL in terms of performance and we pretty much guarantee a stable environment and updates that make sense that are extensively tested before being sent out also we are big fan of backwards compatibility we also have been working on a way to use windows programs work with our distros with wine where anyone can help fix the garbage microsoft forced on us.

    Come to Linux Gaben likes us.

  • Hobo-Tobo

    There’s as much truth as punctuation in this.

  • It’s like Microsoft doesn’t even want me to upgrade. Like some strange, incomprehensible plan to keep folks using their older software without further updates/support rather than actually convince any of us that our misgivings about W10 are unwarranted, because everything new I hear about it just makes me less willing to take the leap.

  • Clairity

    Gone is the age of Windows being a safe haven for malware. No, now Windows IS the malware!

  • It seems that after all their Machiavellian schemes with the Xbone were cockblocked, Microsoft have instead decided to just go full cunt with Win10; no doubt betting on the fact 90% of their users will just see ‘FREE’ and accept, having no idea how badly they’re being fucked.

  • Seriously don’t get what the big deal is. It’s a few more icons where there aren’t icons otherwise, don’t like it, turn it off. Simple.

  • Nope Naw

    Eventually the option to turn it off will be either removed or made to only remove some of the things.

  • NorBdelta

    More worryingly, free upgrade or paid Windows 10 both come with ads, you would think the paid version would be free of this nastiness

  • Then people will find a registry edit to remove it again. It’s windows, people can do that and so it all the time.

    Still a non issue.

  • Smoky_the_Bear

    See I actually like the new start menu once you’ve deleted all of the adds you have a nice space to arrange your programs on. It’s nice imo and keeps the desktop clean. If this update fucks that up for me I will not be happy.

  • Nope Naw

    So you’re fine with having to fight your OS every step of the way because it keeps doing shit you don’t really want it to?

    And what if Microdaft decides to make it impossible, or as close to it they can, to do said fix? What if no one finds a way to do it?

    Just because you can ad-hoc solve a problem doesn’t make it any less of an issue.

  • Look unless you can proove they’ve done this with windows before I have no reason to complain. Just like people bitching about the start screen, YOU CAN CHANGE IT. It’s fucking windows. Shut up about bullshit.

    There is nothing about the OS right now thats genuinely bothersome to the vast majority of people who already have iphones and android devices. Just fuck off with this bullshit.

  • InzMovi

    As a long time Unix (not only Linux) developer and sysadmin, your post is full of shit.

  • You can disable the ads in start menu with about 4 clicks.

  • When something is free, you’re the product.

  • You can disable the ads in start menu with about 4 clicks.

  • You can disable the ads in start menu with about 4 clicks, bro.

  • Missing the point entirely.

  • I know that, i’m replying to the other genius.

  • Heresy Hammer

    Yeah well I wish I could stop microshafts bullshit with 4 clicks.

  • Then don’t use their products.

  • I’m not fully convinced that benign adware is malware

  • It’s 4 clicks, and in the personalization menu

  • Linux market is tiny and devving for a tiny market is dangerous

  • Except, y’know, they’re going to be charging for it.

    So we’re both the product AND the customer, from Microsoft’s perspective.

  • Not really an option if you’re a PC gamer. At least not if you want decent support.

  • Texenox

    To be honest, despite how many people have said so much about Windows 10, I still don’t find the OS to be much of an issue.

    Sure, it’s got all its flaws and some of the complaints most people have are genuine. But some of it seems just a little bit exaggerated.