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The state of Assassin’s Creed Unity at launch has been highly publicized in recent weeks. The first Next-Gen Assassin’s Creed shipped buggy, technically inept and frankly terrifying if you experienced the “no-face” glitch. Ubisoft has addressed the issue with a message from Ubisoft CEO Yannis Mallat, in full below.

The launch of Assassin’s Creed Unity was a highly-anticipated moment for me and for our development teams around the world who dedicated a tremendous amount of energy, passion and skill to the game’s creation. For us, it was the culmination of years of work on new technologies, the development of multiple innovations — including an all-new game engine — and an evolution of the Assassin’s Creed franchise’s core pillars. More importantly, we know that it was a highly-anticipated moment for many of you as well, as you looked forward to taking part in the first truly next generation Assassin’s Creed game.

Unfortunately, at launch, the overall quality of the game was diminished by bugs and unexpected technical issues. I want to sincerely apologize on behalf of Ubisoft and the entire Assassin’s Creed team. These problems took away from your enjoyment of the game, and kept many of you from experiencing the game at its fullest potential.

We’ve been working hard to fix the problems players are reporting, and the patches we have released so far have resolved many of them. Today, we’re releasing our third patch, which fixes a variety of specific issues related to the game’s stability and performance, matchmaking and connectivity, gameplay and menus. You can find the release notes on that patch here: Patch 3 Notes

To show our appreciation for your continued support, we’re making the upcoming Assassin’s Creed Unity Dead Kings DLC free for everyone. For Season Pass holders, we will also offer the choice of one additional game from a selection of Ubisoft titles for free. More details on the offer for Season Pass holders can be found here: AC Unity FAQ

In addition to the latest patch and this offer, we are committed to delivering further fixes for other issues you’ve raised. In the meantime, please keep your feedback coming – it has been both humbling and incredibly helpful as we continue working hard to improve the overall quality of the game. We are hopeful that with these forthcoming updates, everyone will be able to truly enjoy their Assassin’s Creed Unity experience.

We will continue striving to make Assassin’s Creed one of the most ambitious and innovative franchises on the market, and we thank you for your continued loyalty and support.

Sincerely,
Yannis Mallat
CEO, Ubisoft Montreal & Toronto

Not so fast everyone! The free Ubisoft title is only for those who had purchased the Gold Edition which included the Season Pass at launch; which is understandable lest people rush out to purchase the Season Pass for the promise of a free game. The Ubisoft games eligible for this giveaway are The Crew, Far Cry 4, Assassin’s Creed IV: Black Flag, Watch_Dogs, Rayman Legends and Just Dance 2015.

Ubisoft has been taking a beating in the press recently, primarily over Unity. From the initial issue of gender diversity, exacerbated by a predatory embargo, bugs at launch and egregious micro-transactions many gamers have had an increasingly negative opinion of the publishing giant. To this end it is heartening to see a massive company recognize its mistake and take steps to make amends to the gamers affected.


Wyatt Hnatiw

Staff Writer

Wyatt Hnatiw is a lifelong gamer with a borderline inappropriate love of BioWare RPGs and Bioshock. Maybe he just loves the prefix Bio...



  • Eagleeye595

    I had no doubts Ubisoft Mtl would do the right thing, not because i am a Canadian but because I’ve always been someone who believes in giving chances.

  • ZURATAMA1324

    “Offers Freebies”
    Wow, freebies! (*click)
    “Not so fast everyone! The free Ubisoft title is only for those who had purchased the Gold Edition ”

    God dammit.

  • ninmecu

    Don’t care. I can appreciate the apology and the attempt to mend the bridge. But you[Ubisoft, not techraptr] literally spat in the face of your consumers. You can call it “unexpected technical issues” all you want, that just screams “we didn’t QA test this properly” OR “We had a deadline to meet because ‘Muh sales season’ ” but to quote Miyamotto, a game that is delayed to be good will still be a good game, a bad game that is rushed is forever bad.

    And let’s be honest here Ubisoft. It’s a Fucking Assassin’s Creed game. it would sell like billy-O’s no matter when you released it. You done goofed, you should’ve taken the time to make sure it all worked to a reasonable degree and you knowingly spat in the face of your consumers.

    And free DLC sounds nice, until you remind us that we’d need to pay for the season pass anyway to get the other ones at the same or similar price unless we bought the gold edition. Fuck, Off. You had a ripe opportunity to fix up relations with your consumers and you pissed it away too. Good job, way to keep that losing streak going.

    TL;DR version?

    Fuck off Ubisoft.

    I should add, however. I hate being this vitriolic but from a business standpoint, they could have(and should have) handled it better, taken a bit of a hit now because they fucked up hard and they would’ve recouped it later. But not in the Video Game Industry, fuuuuuuuuuck no.

  • Wyatt Hnatiw

    The DLC is free! That’s… something?

  • Dr_Zox

    Well at least its better then what EA would have done

    (oh apparently EA did that with Sim City)

  • Alex

    I am probably gonna buy this game in January when hopefully it’s gonna be playable xD

  • cptk

    Bit harsh there.

    There is a limited supply of money to produce the game and they failed with their project management or technical issues or whatever. Granted the PR company is lying through their teeth because everyone in the company will be well aware of the problems with the game.

    Assuming they have already begged for all additional funding they can and they can’t spent money that doesn’t exist they are left with two options:
    1. Can the project and take a huge loss.
    2. Release the project and plough any profits into repairing the game and their reputation.

    There’s no easy choice and unfortunately every time there is an AC:Unity the big money publishers get a bit more risk-adverse

  • Reptile

    Now you can have the Horse Armor for free!

  • ninmecu

    Look, if we were talking an Indie Dev Team? I’d be far more lenient. But this is Ubisoft and an ASSASSIN’S CREED game, the brand instantly recognizable and would have sold well enough for them to scrounge up more dosh. There is literally no acceptable excuse in this situation, it’s completely on them to have not done what they did and fucked over the consumers.

    You can consider it harsh if you wish, but the fact remains that this is on ubisoft, they fucked up hard and they should suffer for it.

  • Wyatt Hnatiw

    oh you

  • cptk

    But an indie dev team have far more flexibility then a AAA developer they can just delay and carry on with their other work. By comparison Ubisoft had a team of 900 for Black Flag and no doubt have marketing and other contracts already signed and ready to go out they can’t just magic up some extra money to pay those people and move those contracts.

    AC Black Flag was $100M and Unity is meant to have costed more, I doubt all that capital is cash floating around in a Strooge McDuck style vault at Ubisoft towers and instead is backed by hard nosed money lenders.

    I doubt they are rolling in money post release either because Black Flag sold 8M copies meaning they needed to get $12.5 from each copy (plus Steam’s cut, distribution, pressing, etc) just to break even.

    If this failure knocks sales even by a couple of million it would take Ubisoft years to recover, they are already suffering.

    I predict the next AC will be a much lower risk, lower budget product as a consequence, it will be on time and bug free and score a solid 7 but it will be bemoaned as “rehash” or “full price expansion pack”.

    I understand you’re angry but what retribution exactly are you looking for? Do you want them to go out of business?

  • ninmecu

    I’m not even angry at them, it’s just my analysis of the situation. It’s on the industry to stop bloating projects up and expecting incalculable sales to recuperate it at the cost of the consumers.

    As for retribution? I’m not seeking any. Ubisoft made their bed, whatever comes of it will be their burden to bare. To quote Judge Turpin, “that’s all too clear what company you keep! Serve them well and hold their custom, for you’ll have none of mine!”

    Honestly, this is just another string in the long series of fuck ups on the part of the AAA industry churning out flops and expecting us, the consumer to foot the bill for their poor planning. It’s inexcusable that we’re attempting to defend the business practice of releasing a game that runs /THIS/ poorly.

  • ArsCortica

    Meh. While it may be nice that they are planning to give out freebies in order to compensate for the lacking QA of the game, I think the fact that they already know how their first DLC should look like is very indicative of why the problem with the base game occurred in the first place.

  • cptk

    Regarding “bloating projects” are you saying you want Ubisoft not to make AAA titles or that every AAA developer is wilfully flushing money down the toilet when it develops games?

    The AAA industry is like Formula One, it has some of the best minds and biggest budgets but in trying to be competitive it will produce failures as well.

    From your first post you quote Miyamotto talking about products on the N64. That quote has aged terribly, it’s entirely possible to patch games on all current gen (and previous gen) consoles.

    AAA devs also have a pretty good track record of getting the product up to standard post release and nobody is holding a gun to your head to force you to buy the game on release day. Skyrim is a perfect example of a game that was panned for bugs post release and eventually sorted them out and is now well received and remembered.

    Compared to some crowd sourced and early access devs, Ubisoft are saints.

  • NorBdelta

    Sounds exactly like what EA did when Sim City came out in a fire-storm

  • ninmecu

    It is certainly possible to patch games but that is not an excuse nor can it be considered a defense for the practices some dev teams/publishers partake in. You can think it has aged horribly and that’s fair enough, but let’s be honest. If you squander the good will of your fan base you deserve nothing but scorn and you will reap what you sow.

    It is entirely possible this is simply an impassable difference of opinion but I am of the mind that we have grown lax and lazy and do not hold development teams to the same standards we once did, nor do they themselves. They know products will sell whether it’s good or bad and they put in far less effort of late. This isn’t helped by the sheer difficulty of acquiring a refund for the purchase of a broken if not outright shit game. Certainly there is a level of Balance in life and there will always be the occasional stinker. But it’s rather clear that triple A titles budgets are becoming appallingly large and demand sales that go into the 5+Million to recoup costs. Sooner or later, someone has to be held accountable when something flops. This time, it’s on Ubisoft.

    I didn’t even mention the early access people, next to them even EA has credibility in some cases. That’s neither here nor there. The practices they make are just as poisonous if not moreso and has allowed many a scam artist to get away with what borders on murder. Which is unfortunate but that is the reality we face.

  • cptk

    I think we agree at least that we probably won’t share an opinion on the topic.

    You talk about squandering the good will of the customer but if there’s a bad Batman movie and you pay to see if on release day you don’t rage about how someone making a Batman movie should do better and go around saying Warner Brothers “literally[figuratively] spat in the face of your consumers” but a game which is a more risky and challenging project it is somehow meant to always be perfect.

    When you talk about accountability I think that the market provides that, Ubisoft are giving away content (i.e. future sales) to help PR and the sales will be hit by the bad press and it might damage the franchise badly enough that it might not be possible to finance a sequel. I’m not sure what more accountability is required.

    You’re correct that games are getting more expensive to produce but that’s because there’s people out there that want bigger and better games. It’s the competition between the like of EA, Activision and Ubisoft that drives their margins tighter in order to produce games that critics and general public will accept, it’s their raison detre.

    The whole crowdfuning early access was meant to be a comparison to other methods of creating games, referencing your comments on indie devs being cut more slack but actually it’s a bit of a tangent.

  • ninmecu

    Let me just say, I can appreciate that we have vastly differing viewpoints on this matter and I’m rather proud of us both for not degenerating this to petty childish insults, I’d say we’re doing rather well on that front personally.

    I don’t agree that the comparisson between film and games are the same. Films have a much lower barrier to entry cost and are a much smaller time investment overall from the perspective of the consumer. It’s apples to oranges, yeah they’re both fruits but that’s the basic gist of the acceptable comparison.

    It’s entirely true that from here on Ubisoft is on thin ice, especially the Ass Creed Franchise, which is unfortunate. While I personally do enjoy them(Formulaic as they may be.), if they were a casualty because they went the Rockstar/Guitar Hero/THPS route, well, so be it. I know that may sound harsh and anyone is welcome to disagree with me, this is, of course, my own personal opinion and should not reflect the views of anyone other than myself. That being said, as I’ve made very aware, I’m a cut the abscess at the root kind of guy. Harsh but, in my mind at least, fair. That being said, I’ve been raised in poverty(something I’m still struggling with.), so a terrible game hurts doubly so. I have a very harsh stance on situations like this.

    That is certainly true and from a business standpoint makes sense, keep pushing innovation to be ahead of the curve and make the most bang for buck, the problem is, they’ve started to become frivolous with their attempts. It doesn’t serve the consumer so much as their own egotistical goals, which is fair enough, this is a young industry in a tumultuous time(speaking from a tech standpoint purely I might add.), so I can understand the fluctuation. But titans die constantly, it’s a natural part of the market finding it’s middle ground that it can stand on.

    Yeah, like I said, let’s not start on Early Access BS, crowdfunding is a /bit/ less of an evil, but not by much. Honestly, I don’t care what people use their money on because if they want to buy shit games, well, that’s their pejorative. As I said, I personally am impoverished and have been my whole life, I’ve become a bit of a miser because of it and situations like these just cause my blood to boil. I realize we are not intimately aware of their financial situation but as I said, let’s be honest here. Video Games especially do not follow a sales trend on big titles. You could release a big title basically whenever you want to and it would sell like Billy-O’s if you make it properly.

  • Zanard Bell

    Ubisoft game.

    No sale. :/

  • cptk

    I’m also glad we can talk without insulting each other.

    I think really the difference between our opinions is perspective. I see well meaning passionate people losing their jobs over circumstance whereas I think (and correct me if I’m wrong) you see a big bloated corporate entity getting what it deserves.

    Also, there’s no shame in looking after your money, I think games consumers in general would be better applying a wait and see strategy to making a game purchase and as games devalue REALLY quickly you can normally blag it on sales in a few months.

    I disagree about launch time being an issue, I would guess Christmas time would have a big impact on sales as the only time I buy and receive full priced games. I know that’s anecdotal but I’d imagine it’s fairly typical.

    If I’m just buying for myself I wait until their cheaper and play the backlog of games I’ve picked up on the cheap.

  • ninmecu

    I don’t see them as a bloated industry, I realize they employ people and I’m not attempting to dehumanize them. However, that being said. I view them, as one should, as a Business. If a business were to put out a faulty product in any other industry, they would be rightfully vilified if they didn’t take proper steps to correct it. These are certainly steps towards doing so, but ultimately fall short of what I would personally consider legitimate recompense. It isn’t so much a case of “Well why didn’t you offer more” so much as why didn’t you offer better quality for the early adopters who got screwed over by your businesses error.

    And you certainly can get games for lower prices by waiting, everyone knows that. But, that being said, fans(IE the people who will continue to purchase your games for as long as they enjoy your content) will almost always buy games as a Day 1 purchase. It isn’t wise to step on the toes of the hardcore fans, they’re the ones who will back you for years upon years financially and happily watch you succeed, their children get raised playing the games and then you have a new generation of followers. IMO, it’s basic business sense.

    Regarding launch times, that’s just a difference of opinion it seems. I would personally argue, as I have, that the time it launches doesn’t matter nearly as much as ensuring the game has a smooth and successful launch and isn’t a broken mess. Look at Sim City, Diablo 3, two royal stinkers that people STILL harp on about as colossal duds. Diablo 3, has greatly improved since its launch, but people still stigmatize it because of how bad it was at launch and all the errors. Sim City I haven’t actually played, so I can’t exactly comment on it’s status compared to what was.

    Ultimately, our discussion boils down to a difference of opinions, more than likely stemming from differences in upbringing and different life situations. I’ve dealt with poverty and being betrayed by people I trusted or held in high esteem. So that being said, it stands to reason why I’d be against situations like this. Ubisoft, despite all their problems, was my guilty pleasure. Stuff like this, has just got ugh written all over it for me.

  • Ben

    You gotta remember they were also paid off “under the table” by Microsoft to match system specs to the PS4 and Xbox One because the performance difference would of been much more leaning to the PS4. So them not having money to work out a large portion of the bugs in the game is kind of far out there.