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Evolve’s DLC has stirred up a lot of opinions, particularly over: the price of monsters (or being made available through pre-orders); its various special editions, a season pass that doesn’t contain the fourth monster, the Behemoth, which is available through its own separate pre-order bonus for Xbox One or the “PC Monster Race Edition”; and going so far as to sell pre-order bonuses before the game had even been shown. The CEO of Evolve’s publisher Take-Two spoke on the controversy recently.

Strauss Zelnick, Take-Two’s CEO, felt the controversy might not be as negative for the company as others might feel. “Yeah. You’re right Mike. There was some controversy start-up by an online post,” said Zelnick about Take-Two’s earnings call.

“And I guess, controversy, generally speaking, is a good thing. People can argue about the business model. I think we’re delivering a fantastic title that’s well versed with consumers who pay for it. And all signs are extraordinarily positive.”

Evolve’s creative director Phil Robb spoke to Destructoid last month about the upcoming game, and touched on the negative reception to Evolve’s DLC plans.

“Our plan is one we pushed for as consumers. Never split the community, no pay to win, all that kind of bullsh*t that are hallmarks of DLC plans specifically made to leech money out of people.”

“I don’t like people thinking we’re doing underhanded, dirty sh*t.”

Of course the sales of the game will speak for themselves, but as Geoffrey Zatkin of EEDAR pointed out during a GDC conference, critical reception does seem to have a relationship with the sales of games. Most surprisingly, the difference in sales between an average review score of 89 to 90 can be as much as 400,000 sales.

Zelnick later said in the interview that Evolve is the “only game in history” to win Game of Show at both E3 and Gamescom in the same year.

Evolve releases February 10, 2015 for PC, PS4, and Xbox One.

What do you think of Evolve’s DLC plans? Do you think Evolve DLC is “underhanded?” And of course, is controversy a good thing for game sales?


Bryan Heraghty

Staff Writer

Avid shooter and platformer fan. Coffee is the only power up I need. In the spare time I have I will listen to more podcasts than has scientifically been deemed healthy. Hit me up on Twitter if you ever want to chat with me about games, tech, or whatever.



  • Timothy Lastovica

    Who? What? No idea what they are talking about. Is it some dumb iOS game or something? Can’t be bothered.

    Edit: I am a total dumbass.

  • inquisitormcsagington

    No, I have yet to encounter DLC that does not induce vomiting and bleeding from the eyes. Evolve’s is no different-gouge away the consumers on what used to be either 1) Free or 2) Bundled up with so much content it was a whole other game.

  • zombiechan51

    Are you being serious? Do you you read bro?

  • Timothy Lastovica

    Woosh is the sound of the statement I made going over your head. Attention seeking Take Two gets nothing.

  • right now, I don’t care about the DLC plans or whatever.
    All I care about is them making the game playable, enjoyable, and quite frankly better than the beta version. Which, if they released the last version I played. Millions of players would be raging and demanding a refund.

  • Nytezero

    The DLC plan is designed to leech money from consumers. Don’t fucking lie. I hate PR talking to us consumers as if we are idiots.

  • Wisdomcube2000

    I played the beta and enjoyed what was there, but all this DLC talk from them is actively pushing me away from it. Honestly I’ll just wait for a sale at this point.

  • Psichaos

    I hate exclusive pre-order content and DLC in general. Every developer and publisher make these speeches about how “Their DLC is different” when it is exactly the same shit as everyone else. When I pay $60 for a game, I expect the full game, not a bunch of locked content behind paywalls. Very few titles actually do DLC right, and the one game I can actually think of off the top of my head is Mario Kart 8.

    As for controversy being a good thing for game sales, it really depends on what that controversy is. Take Two themselves has benefited immensely from controversial titles like Manhunt and GTA in the past, and more recently, HuniePop and Hatred have also benefited from controversy surrounding their titles, but those controversies involve pushing the boundaries of extreme content, pissing off a bunch of censor-happy puritans, and generally don’t involve pissing off the people who are actually considering buying the game. Evolve’s controversy on the other hand is just Take Two getting greedy with DLC and pre-order packages and that just makes the game unappetizing as a consumer. It just comes off as a cheap excuse from a company whose made profit off controversy in the past.

  • hots

    This is the internet, there is literally no way for us to decipher if you are being sarcastic or a pure idiot.

  • Kitsunetsuki

    “Generally speaking, layoffs are a good thing” in an industry has grown arrogant and contemptuous.

  • Timothy Lastovica

    I was debating on putting a /s at the end but I decided against it. Partly because I typed it so unbelievable stupid and the fact I wasn’t sarcastic about treating companies that want to ride controversy to the bank as a nobody. I’ll edit it to make sure people don’t misunderstand it as sarcasm or idiocy.

  • Choppinfoot

    Probably the only company I’ve seen DLC done well by (in my opinion, of course) is Tripwire Interactive in Killing Floor – optional extras (mostly cosmetics) introduced to secure an additional revenue source from an otherwise dead property long after the release of said property. Take-Two’s DLC just feels like they’re cutting shit out of the original game.