Eagle-eyed fans of Ubisoft got a glimpse of something interesting on the Ubisoft store today, where a mysterious, out of stock item, titled Ubisoft Pass Premium, was listed on a category that doesn’t otherwise exist.
The question though is what is Ubisoft Pass Premium even refer to, if it is a planned promotion from the publisher?
The most likely candidate is to be a service similar to EA Access, Electronic Art’s service that provides unlimited access to the full versions of EA games for a monthly subscription fee of $4.99 a month, or $24.99 for a year. EA Access has been incredibly popular for its unlimited access to several AAA titles, and helped in paving the way for other subscription-based services such as EA’s own Origin Access for PC titles, and Microsoft’s Xbox Game Pass.
Sony has also gotten in on the action as well, recently changing their stance on EA Access after famously stating that it didn’t “Represent Good Value to the PlayStation Gamer” when it launched in 2014.
With EA Access coming to the PlayStation 4 in July, it is possible that Ubisoft is gearing up for a similar service on the system, along with the Xbox One and the PC.
In fact, their recent exclusivity with the Epic Games Store has paid off as well, drawing in more sales for recent titles such as Tom Clancy’s The Division 2 on their already established Uplay platform. The Division 2 was a high profile ‘exclusive’ on the Epic Games Store, which has made other major titles to switch to Epic Games Store and UPlay exclusivity for the time being.
If not an EA Access-like service, it is possible that the Pass Premium placeholder represents something else planned with Ubisoft’s Uplay service, perhaps transitioning Uplay from having extra bits of content to a subscription-style service that would reward players with free content for buying in.
Truth be told, we aren’t sure what it is but the most likely candidate is a digital subscription library.
What are your thoughts though? Is Ubisoft going to make their own subscription service like EA Access? Is it nothing? Or do you think something else? Leave your comments below.