Last August, the video game streaming company Twitch decided to try to alleviate the music industry’s financial woes (let’s be honest, at this point the labels are like mooch-y roommates) by implementing audio scanning software. According to their blog, Twitch has partnered with Audible Magic and have used their technology to scan the background music in the Twitch VODs. The music is scanned in 30 minute blocks and if the software detects any unauthorized music, the audio is muted.
The system does not account for all music, just the copyright owners who have registered with Audible Magic. However, even if the copyright owners are registered, there is potential for false positive takedowns on certain VOD audio.
This is ironic considering that YouTube has entered into early talks to buy Twitch. If you’re familiar with Content ID or the new audio system for identifying unauthorized music in YouTube streams, then you know the company has a bad history of dealing with false positives. Fortunately, Twitch has attempted to ease the situation by providing their users with a library of royalty free music.
A few of the more interesting aspects of this new library are outlined in the FAQ and make sure that the music library is not just for Twitch users looking to add music to their videos. In particular there seems to be a lot of focus on creating original music as well as warnings for covering other artist’s music.
One thing in particular to note is that Twitch will be offering partnership to music broadcasters who are creating “quality” content.
Other caveats of this service include:
- All of the tracks available on the Twitch Music Library are for exclusive use on the Twitch platform. The music can not be used anywhere else.
- If Twitch removes a track from the library which is included in your video, your video’s audio will remain intact.
- Remixes and alternate versions of Twitch Music Library tracks are not always cleared, so be sure to only use the tracks from the library.
What do you guys think? Is this music library a peace offering of sorts or just another way to calm down the masses?