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As reported last week, Nintendo has laid out their new guidelines for video producers on Youtube. Content creator’s could submit their entire channel, or individual videos, to Nintendo for approval, but many are still waiting for the approval to take place, longer than the promised “two to three days” waiting period.

Nintendo has acknowledged that this is a problem. “Due to your enthusiasm for the program, we’re receiving a higher volume of applications to register channels and videos than expected,” reads an update on the creator’s program website. “It is taking longer than we anticipated to confirm the applications. We appreciate your patience as we work through them as quickly as possible.”

Nintendo is also having issues with producers not following instructions during the submission process. “We are only able to register videos that contain game titles specified on the list of supported games,” says the website. “We are also only able to register channels that contain game titles specified on the list of supported games.”

Nintendo is asking that only games on the list be submitted for verification, and channels that also contain non-Nintendo games will also be turned down, with Nintendo asking producers to register videos from their white list individually instead.

The creator’s program offers two packages for videos; the first is submitting videos on an individual basis that involves the use of any Nintendo characters or intellectual properties. The revenue earned off the video would be split 60-40 split between creator’s and Nintendo respectively. Content creator’s can also submit their entire channel for verification, leading to at 70-30 split. Youtube will claim 40% of the total revenue before the division between Nintendo and the producers.

When first announced, many Youtube personalities derided Nintendo’s service, citing issues with the contract that they must sign when joining the creator’s program, including Nintendo reserving the right to change the amount of revenue a content creator can earn, and Nintendo reserving the right to deny videos.

Another major concern is review videos, which Nintendo now has quality control over. Nintendo will require a disclaimer for anyone who utilizes the creator’s program, but many have argued that this is a slippery slope that can lead to censuring of content from the hands of video producers.

So what do you think? Will Nintendo be able to fix these issues and make the verification process go smoothly, or is this program doomed to fail? Leave your comments below. 



Robert Grosso

Staff Writer

A game playing, college teaching, erudite-minded scholar who happens to write some articles every so often. Have worked as a journalist, critic, educator and blogger for over five years now, with articles published (as user editorials) on Game Revolution and Giant Bomb as well as a contributor for the websites Angry Bananas and Blistered Thumbs. Now making TechRaptor my home.

  • Bearpants112

    Not being an expert on how Youtube works, I would presume that in time the restrictions will be loosened as content producers focus on other systems/games that aren’t so limited.

    If I was going to spend the time making a video, do I go with the one where i’m getting a significantly lower cut of the revenue?

  • Elmar Bijlsma

    Pity to hear Nintendo getting swamped, unless it is people trolling.
    I would have preferred them hearing crickets in response to their draconian demands.

  • TeLin特林

    Oh, grow the fuck up Nintendo.

  • TeLin特林

    Nintendo allows videos that are out of their “control” to be taken down due to “Copyright issues.”

    Even for having a still image in the video.

    It’s BS.

  • Niwjere

    All Nintendo did with this program was shoot itself in the foot. Predictably. Like they’ve done with every other internet-related move they’ve ever made.

  • Niwjere

    Because this result totally wasn’t called ahead of time by everyone who understands the internet. /s

    No company on earth can process the sheer volume of Nintendo-related videos, every single one of them within 72 hours of upload. It can’t be done currently. Nintendo would have known this had they known anything about the internet, but they don’t and they never will. It’s foreign to them.

  • Niwjere

    You have Nintendo fanboys to thank for that response. A sane YouTuber would simply remove Nintendo-related videos and never touch Nintendo properties again.

  • Pooch Nasty

    This makes me both angry and sad. Nintendo is getting away with a bullshit move against YTers, because so many Nintendo-oriented YTers would rather bend over and take it then expand into other publishers that WON’T treat them like shit.

    LPs are as popular as they are because the audience shows up for the personality more than the game, as evidenced by the devoted fanbases of people like PBG, ChuggaConroy, etc. They may see a dip in their audience if they moved to other games, but they’d still be ok. Certainly as good (and better, eventually) as they will be under these shit revenue terms. ><

  • Typical

    if the world worked like nintendo, smoke signals and yelling really loud would still be the dominant forms of communication. They actively make anything related to dealing with them and the internet more trouble than anyone could possibly get any joy out of.

  • Damian Salcedo

    “and channels that also contain non-Nintendo games will also be turned down”… D-bags!! “you will review ME and no one else!!”

  • Niwjere

    Not turned down — they’ll get a lower revenue share. Which is still pretty much horseshit for the reason you expressed.

  • Cerxi

    Checking videos individually, indefinitely, probably takes more work than checking a channel once. Not saying it’s a good plan, just that I understand why the revenue split is worse for individual videos.

  • Niwjere

    Your videos must all still be screened by Nintendo, regardless of whether your channel is Nintendo-exclusive. The difference exists purely as a middle finger to non-exclusive channels (“cover us exclusively and we’ll pay you extra, but still less than you’d get for doing literally anything else”).

    The whole thing reeks of 1980’s Nintendo, the ferocious family-friendly bulldog that would go to ANY length to protect its own image — including altering the content of video games to remove anything potentially offensive (removal of religious icons and themes was common during localization of older titles released on Nintendo consoles). The company as a whole is insecure in its dominance and ignorant of the world around it.