Walking into your nearest brick-and-mortar store to find absolutely no Nintendo Switches in sight, even half a year after the console’s launch, you might think to yourself that Nintendo really dropped the ball on the Switch’s production. However, you may be slightly comforted to hear that, according to Nintendo of America president Reggie Fils-Aime, it could have been a lot worse.
Fils-Aime said in an interview with Mashable that Nintendo made about two million Nintendo Switches available at launch, despite analysts telling the company that demand for the console would be “much lower” than that.
We actually sold through almost 2.8 million units, so we dramatically over delivered. And yet, demand outpaces supply. So what do some of the consumers on Reddit say? ‘Gosh, Nintendo, if you would’ve made more you would’ve sold more.’ Well, we did make more! And certainly we’re on a pace to supply in the current fiscal year 10 million units.
So, despite the fact that in many places around the globe, the Switch is still hard to find, this above quote indicates that had Nintendo produced what was recommended at the time, the company could be even more behind in keeping up with demand.
It also shows that the Switch blew away even Nintendo’s wildest expectations.
As the holiday season approaches, worries are beginning to crop up that Nintendo will once again under-produce Switches. In a Variety speaking event, Fils-Aime said that Nintendo will surely be able to hit its 10 million units goal. However, if demand surpasses that number this holiday season, you may very well see shortages once again.
Are we going to have enough for the holiday? That’s what we are focused on.
Have you had any trouble getting your hands on a Switch since its launch? What do you think about Nintendo under-predicting demand for the console? Let us know in the comment section below!