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Nintendo announced during its press conference with DeNa its plans to begin developing for the mobile market, as well as plans for a new dedicated gaming system.

Nintendo and DeNA will be entering into a business alliance to develope apps for smart devices and create a multi-device membership service for consumers worldwide. This membership will be replacing Club Nintendo later this year. All Nintendo IP will eligible for game development in this alliance. The partnership will also be working on entirely new games, instead of porting old games to the mobile platforms.

Nintendo Dena

Nintendo is also developing a new hardware system under the codename: NX. Nintendo stayed tight lipped about the mysterious new system, or what its intents for it were, though speculation could point to strong integration with this new “multi-device service” (perhaps a modern day Game&Watch with small titles downloaded from this new service?) Nintendo’s seeming business objective is to bring in new audiences through the mobile market. As mobile focused audiences play Nintendo brand IP, they may be more inclined to purchase a dedicated video game system such as the Wii U, the 3DS, or this new “NX” system. No titles were announced during the conference. Part of this alliance means that Nintendo and DeNA now own equal amounts of each others stock. More information on the deal can be found here.

This is a day many have been asking for. Countless talks, from podcasts to lunchrooms, have been over whether or not Nintendo should develop games for the mobile market. Perhaps more interesting is this multi-device service and membership which will be replacing Club Nintendo. For years a critical failure of Nintendo has been creating a cross platform service (ala PSN or Xbox Live), which forced many to re-buy games they downloaded from the eShop when their devices died, were traded in, or the consumer simply moved onto Nintendo’s next console. This made many uncertain about purchasing titles form the eShop, especially if they did not own an external hard drive large enough to hold their games. This new NX system could be the start of Nintendo devices made from the ground up to support a multi-platform service.

What is your take on this? Are you excited to see the Legend of Zelda of the iPad? Do you think Metroid will appeal to kids raised on Minecraft? Will your Grandma give Kirby a try? What do you think the NX console is? Let us know in the comments below!


Bryan Heraghty

Staff Writer

Avid shooter and platformer fan. Coffee is the only power up I need. In the spare time I have I will listen to more podcasts than has scientifically been deemed healthy. Hit me up on Twitter if you ever want to chat with me about games, tech, or whatever.

  • DariusQ

    DL games were by far the least interesting rewards from Club Nintendo, it was always about the cool Nintendo themed swag.

  • Chris Leudard

    This could be very good or very bad. A bit to early to guess which one but its gonna be VERY for sure. Cant wait to see the quality of whatever comes out from this.

  • Sean P. Whitaker

    I really hope this is not a Nintendo phone.

  • John Quilty

    I wouldn’t expect anything other than a Pokedex app or other small things. This reads like a move to placate coke-addicted stock traders that just see large dollar signs but don’t realize F2P mobile games are a race to the bottom.

  • cj_jack

    The biggest thing that upsets me about this news is the fact that this would lend some credibility to the game journalists, the iPhone shills, and free “investment advice” givers e.g. Pachter and the Motley Fool.
    I guess this is the best hope Nintendo has to make a competent online service. This is a slippery slope that lead to bad things but it also has a lot potential for good.

  • Cerxi

    I’m so scared. This could end in disaster..

  • Stephen Miller

    How much do you guys want to bet that Nintendo will do very little with mobile. It took them years to get Nintendo to come out with a console that has online capabilities. So until Nintendo does make a full 180, I am not going to expect much.