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Ever seen Youtubers play a classic Nintendo game like Super Mario Brothers 3 or Kid Icarus? Well, Nintendo has officially announced a new content creators program, which will allow users to make videos based on the content of Nintendo’s published work, in a revenue sharing model with Nintendo. Now please note, this would be separate from YouTube’s share that are taken from those content creators. Compared to other models such as Bethesda’s for example, Nintendo is taking a reasonable chunk of revenue for a video that may be advertising for their content, but is a step in the right direction compared to the companies past experiences with YouTube.

You want to play some Metroid: Other M on Youtube? It may cost you.

You want to play some Metroid: Other M on Youtube? It may cost you.

The program is in a beta, and has a list of games that the program has identified to fall into the realm of being protected under their copyright. Now note, while several large games published by Nintendo are on there, there are exceptions that have not made the list, such as Super Smash Brothers for the Wii U, and Bayonetta 2. But some big hitters are of course on there, as well as a collection of very old and retro titles.

There are two modes in which one can choose to partner. A channel mode means that is 70% for channels, and 60% for individual videos. For the channel portion, note that it’s for ALL the channel. For the channel method, your channel can NOT have content in that case that is copyright claimable by other sources, it has to be all Nintendo related work. It is also noted that the percentage could change arbitrarily. Revenue shares are calculated at the end of each month, and could take up to 2 months to be paid out to a PayPal account. You will have to give disclosure of the fact that you are part of the channel partnership, as they provided the following that has to be added to videos either audibly or written out in some clear way, whether it be the description or written on screen.

“I have a license to use Nintendo’s content in this video through the Nintendo Creators Program. This video is not sponsored or endorsed by Nintendo, but any advertising revenue from this video will be shared with Nintendo.”

It is unknown whether or not older content that has been already created will be affected by this. Do you think Nintendo is starting to understand the appeal of YouTube, or do you think that this policy is still behind the times, in what could be an advertisement to the game? What’s more interesting in terms of this is that it seemingly applies to all content Nintendo related, possibly including critical reviews. There have been some YouTubers who have already spoken out indicating that the policy is going to hurt things, such as CinnamonToastKen and jackspeticeye.


Shaun Joy

Staff Writer

YouTuber Dragnix who plays way too many games, and has a degree in Software Engineering. A Focus on disclosure on Youtubers, and gaming coverage in general.



  • Cytos Lpagtr

    step in the right direction?.. perhaps

    getting a system in place to try and control the people who review there games?.. defenetly

  • Kansokusha

    Even assume good faith, it still shows that this publisher is quite out of touch with fans right now, imo. I don’t have the research to back it up, but I suspect that the fans that they will alienate will outweigh the revenue they gain from this scheme. Still, a better state of affairs than we saw last year.

  • Arbitrary

    This, sounds terrible.

    What an over-complicated mess. In the words of AVGN, what were they thinking?

  • Typical

    So Nintendo is trying to profit off of what is clearly fair use? what a bunch of bloodscukers.

  • AsatorPrime

    This is a horrible move by Nintendo.

  • Gasbandit

    Such BS.

  • Ryan Juel

    I just noticed that Super Mario RPG is not on this list. Is it owned by Squeenix?

  • Javier Vega

    Nintendo not making much money off of Games alone.Problem Is they are not making much on the Wii U Sales alone Its a horrible move that Nintendo has done they need the free advertising that would hurt the Nintendo Gaming Community on Youtube.

  • Tanooki

    sounds like a shitty deal.
    the youtubers are basically advertising for nintendo, and they want to be paid compensation by the video maker? how behind the times can one company appear?

  • Pablo Hernández

    and yet another stupid move by nintendo

    iwata please resign

  • Nintendo is by far my favorite console and publisher when it comes to games but their draconian controls over their base with who and who can’t show their content is just unacceptable.

    By all accounts, they do not own these images, its completely within public realm once the content is bought. There is no difference in experience between two buddies playing a game while one watches and a few thousand watching someone stream or record. The only difference is money and on the individual level its a minute amount for most. This is Petty Nintendo, especially with how beloved you are to your fan base.

  • culturesh0ck

    How about they just let people make YT videos for free like a normal company, and be happy that their games are getting free publicity

  • Ayy lmao

    Nigga, their handheld sales are crazy good. Smash, Zelda, Mario and Bayo 2 all sold decently. Pokemon sold like fucking hot cakes. They’re fine.

  • Javier Vega

    True, I understand Nintendo trying to get that Youtube money.Which doesn’t pay as much unless you have 1 million subscribers.Youtubers actually help sell games for example ZackScottgames years ago did a playthrough of Animal Cross:New Leaf that sold a lot of copies people watch it and realize how fun it was.