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Tesla Motors founder and CEO Elon Musk has announced the company will be entering its second stage. The post states that Tesla has achieved the goals that he outlined 10 years ago. The original plan was to create an electric sports car and use the money raised from that to eventually expand into a wider range of cars. The reason for starting with a sports car was because the low volume would make it cheaper to manufacture than other types of vehicles. Since Tesla has expanded beyond sports cars and now offers a luxury sedan and SUV models, Musk considers the original master plan to be completed.

The first point in his new master plan is to merge Tesla Motors with SolarCity, a solar panel company he founded. He wants to integrate home power generation and storage with his electric vehicle business. People will be able to use their solar panel roof to charge up their electric car, and the two systems will work together perfectly. Musk intends to offer, “One ordering experience, one installation, one service contact, one phone app.” Tesla has already proposed an acquisition of SolarCity, and Musk told reporters he expects two-thirds of Tesla investors to support the deal.

The second point in the master plan is to expand into a larger range of vehicles. Musk states that Tesla will produce a compact SUV and a pickup truck in the near future. Beyond that, the longer-term goal is to create even larger vehicles such as semi trucks and buses. Musk believes that a Tesla Semi could greatly decrease the cost of transporting goods.

The new master plan also focuses on the importance of self-driving vehicles. Tesla already has a beta version of its autopilot system, which still requires a driver to remain alert and ready to take over the vehicle, but the system continues to improve as more miles are driven. Musk states that their Autopilot system is already safer than a human driver, based on automobile fatality statistics, but the beta label won’t be removed until the system is 10 times safer than a human driver.

Musk expects that once the system is safe enough and there are a sufficient number of miles driven with the autopilot to prove its safety, regulators will approve self-driving cars which no longer require a human driver to be ready to take over. In this stage, Musk suggests that Tesla owners can earn money from their vehicles in a system comparable to Uber. When a person isn’t making use of their vehicle, they can let it drive someone else to their destination.

In the post Musk also explains his ultimate goals with both the previous master plan and this new one, is to reduce society’s dependence on fossil fuels and switch to renewable energy sources. He states, “By definition, we must at some point achieve a sustainable energy economy or we will run out of fossil fuels to burn and civilization will collapse.” He also states that sustainable energy is not “some silly, hippy thing — it matters for everyone.”

Is Musk’s ambitious master plan a good direction for the company? Leave your comments below.


Max Michael

Senior Writer

I’m a technology reporter located near the Innovation District of Kitchener-Waterloo, Ontario.



  • Cytos Lpagtr

    sounds good Musk. the idea of replacing all transport drivers is a great one. safer AND cheaper is the best solution.

    now ecologically it might not be that good an idea in the long run, as electrical energy gets created using nonrenewable resources. i disagree with the idea of making more solar panels as creating silicium is very damaging for the environment. you can make replacement parts for windmills a lot cheaper (environment wise) then creating pure silicium to remake solar panels. you can not re-use the silicium from solar panels once its fabricated (cant get it pure enough), you can however reuse the paneling from windmills for a lot of things.

    considering how much space america has windmills should be the obvious solution, so i dont get why they would not

  • oldirtybaron

    Windmills won’t do shit for our energy needs. Neither will solar panels. We can’t ring as much juice as required out of either of those sources. The return on investment (cash spent to energy retained) for windmills alone is pitiful.

    Nuclear power, folks. That’s where we need to go. Put aside the fact that there have only been three reactor accidents in the history of nuclear reactors. Put aside the fact that two were man made disasters and one was an act of God.

    Nuclear power is clean, eco-friendly, and provides us with the juice we need. There’s no way around it. Twiddling our thumbs and wishing that windmills would somehow give us the power we need won’t do anything. Neither will solar panels. Nukes are where we need to go, and the longer we hum and haw about it, the worse it’s going to be.

  • BurntToShreds

    This is definitely a long-game plan to be implemented over the course of a decade or more. Hopefully his shareholders understand that and don’t start tanking the company’s stock.

  • Eli Wintercross

    Not to mention that making windmills requires a ton of coal and rare earths anyway and they don’t even put out a reliable base power load.

  • Bitterbear

    Don’t forget the wealthy NIMBY crowd. Hypocrites love it until they’re installed in front of their beach houses.

  • ASCHGRAU_SEE

    As long as safety regulations are religiously maintained, I have little to no problem with nuclear power. I think solar will eventually become better, if only because as long as the solar panel technology keeps improving, the returns will keep increasing because of all the power the sun gives out in the form of light.

  • Eli Wintercross

    Oh sure, if Solar gets to the point where it’s so efficient it doesn’t matter that they only work ~ half the time, then that would be great.

    Wind is a dead end though, too unreliable.
    Nuclear has proven itself to be very safe as long as people do their jobs right. If Nuclear Fusion is ever eventually developed, it would sort of make solar very redundant however.