In a day and age where literally anyone can say anything about anyone else, it should be no surprise that criticism can come from any direction. However, the point of origin and the content of the complaints can still surprise people, as was proven in a recent “request” by PETA, or People for the Ethical Treatment of Animals, directed at the increasingly popular battle royal game PlayerUnknown’s Battlegrounds.
In the “request,” a PETA spokesperson, Jesse Grass, asked PlayerUnknown’s Battlegrounds’ developer, Bluehole, Inc., to modify the winner’s screen to be more friendly to vegans and vegetarians. Currently, if you are lucky enough to be the last person standing at the end of a PUBG match, you are greeted by the phrase “Winner Winner Chicken Dinner!” According to Mr. Grass, the victory screen is “offensive” and encourages and perpetuates the “barbaric act of eating meat.”
“As a level 5 vegan, the very idea that you are rewarded with a dinner made through animal cruelty is despicable,” Grass said. “There are so many planet-friendly alternatives out there …” Among the list of things that Mr. Grass suggested as a replacement for PlayerUnknown’s Battlegrounds’ current victory screen meal are tofurkey, various salads, veggie burgers, and for level 5 vegans like himself who won’t eat anything that casts a shadow, something called “water jello,” which is apparently little more than a mixture of algae cells and tears.
Bluehole, Inc. has only responded to the request by stating that “PlayerUnknown’s Battlegrounds is a work of fiction that is not intended to offend anyone regardless of their race, religion, nationality, culture, sex, sexual preference or lack thereof, gender, species, or any other lifestyle choice. However, we appreciate PETA’s feedback and will be ‘exploring’ alternative, meat-free options to chicken dinner, as long as it rolls off the tongue just as well.” This will presumably mean that sometime soon, winning a PUBG match will reward you with something like Winner, Winner, Chickpea Dinner.
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