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Club Nintendo, the loyalty program of the japanese company, is coming to an end. The sad news was released on Nintendo’s official site today. Nintendo is going to discontinue the service this April. The silver lining here is that they’re working on a new customer loyalty program to be released later this year to replace Club Nintendo.

For those of you unfamiliar with the program, club Nintendo allowed its members to redeem codes from cards included in many Nintendo products and complete surveys in exchange for coins, that could be later exchanged for physical or downloadable rewards. Users in the US and Canada will be able to collect coins until the end of March, and will be able to redeem prizes until the end of June. For Europe the discontinuation schedule is as follows:

  • April 1st 2015: From this date, Nintendo will no longer include product registration cards with its packaged games, so such products cannot be registered in Club Nintendo. You may still find product registration cards in games that were in stock before this date, however.
  • April 20th 2015: Termination of the registration of digital products downloaded from Nintendo eShop. Digital products obtained from Nintendo eShop after this date will no longer appear in the My Registered Games & Systems page in Club Nintendo. In addition, surveys for download software titles will no longer be available.
  • September 30th 2015: End of Club Nintendo programme. All Club Nintendo features, such as signing up as a new member, logging in as a registered member, earning Stars, and exchanging Stars for items from the Stars Catalogue will no longer be possible from this date.

About the new 3DS systems that will release next month, Nintendo says as follows:

These new handheld systems, which will be released on February 13th 2015, are not registerable in Club Nintendo. However, hardware bundles will still include a product registration card for the included software until April 1st 2015, so software bundled with hardware can still be registered until September 30th 2015.

Nintendo will add more physical reward options as well as more downloadable games in the reward catalogue in February, to allow members to have the best opportunity to spend their last coins for something awesome.

Nintendo have a new custom loyalty program in the works. We have little information on it aside that it will be available later this year. A piece of information about it that we have, however, is that Nintendo will give a free downloadable copy of Flipnote 3D for Nintendo 3DS to those that will subscribe to the new program.

Are you a member of Club Nintendo? What are your hopes for the new program? Tell us in the comments.

Luigi Savinelli

Staff Writer

Gamer since I can remember and now writer for your enjoyment. Can't say more. Those games will not play themselves

  • Raiiban

    No surprise they would dump Club Nintendo after the very lackluster US digital only Gold/Platinum rewards last year and the utter lack of physical good year round. Seems like they can’t really be bothered with it anymore.

  • Robert___T

    Thanks, Reggie!

  • i used this a couple of times. the rewards where not that great tbh, so i ended up with so many points, i just decided to get some drinking glasses with a Nintendo logo on it. after that i never bothered to input my codes.
    i would have loved it if they made oldscewl games available trough the reward system.

  • Gonzak

    Can i have your codes then? e.e I really wana get Tetris if it comes out luckily in February

  • DariusQ

    Hopefully the stuff they offer in February won’t get bought out by greedy scalpers like most of the cool stuff has in the past.

    Some of the cooler stuff I’ve gotten from Club Nintendo were both Game&Watch Collections and those draw string system pouches. Common Nintendo, bring the fans something really cool and go out with a bang!