Electronic Arts announced that they will be joining the world of Esports head on.
According to a blog post by EA CEO Andrew Wilson, the publisher is going to begin their own initiative by forming the EA Competitive Gaming Division (CGD). The division will be headed by Peter Moore as Executive Vice President and Chief Competition Officer. Todd Sitrin will be joining Moore as as the Senior Vice President and GM of the CGD.
According to Wilson, “There is no one better in our industry to lead this new effort than Peter. ….Peter’s team will partner with our development studios, marketers and publishing teams to bring this new platform to life.” Moore’s experience includes the EA Sports Challenge series and the FIFA Interactive World Cup.
Moore has been a part of EA since 2007, where he worked extensively with the EA Sports division until 2011 when he was promoted to Chief Operating Officer. Prior to this, Moore has worked for Microsoft under the launch of the Xbox 360 and the original X-box, and was also a part of Sega during the late 1990s, including being pivotal in the decision to discontinue the then floundering Sega Dreamcast.
Sitrin is an EA veteran of 14 years, and was the head of global marketing teams and the marketing strategy for the EA Sports division. According to Wilson, Sitrin will be working closely with development studios and lead strategy and operations for the CGD.
The basic tenants of the CGD, according to Wilson, will focus on three core pillars, competition, community and entertainment. The games in question will be supported titles by EA, with titles such as FIFA, Battlefield and Madden of course mentioned. Wilson is hoping that EA’s new initiative will lead to more opportunities for the gaming community to participate. “EA’s CGD will seek to build a best-in-class program to centralize our efforts with new events, as well as the infrastructure to bring you the world’s preeminent EA competitive experiences,” stated Wilson. “The formation of the Competitive Gaming Division is a groundbreaking opportunity for Electronic Arts to celebrate your passion for play and competition.”
This is one of several initiatives Electronic Arts is undertaking. Earlier this year, EA showed off the game Unravel, the first of a new series of smaller I.P to compliment their larger franchises. The EA Partners program is also still operational, according to EA Labels Executive Frank Gibeau.
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