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In a moment of clarity this morning, Square Enix and Eidos-Montreal have announced that the “Augment Your Pre-Order” campaign for Deus Ex: Mankind Divided has been cancelled. The bonus items that were a part of the program are now being distributed to all pre-order customers, as well as people who purchase the Day 1 edition of the game. In addition, the game now has a set release date of February 23rd, 2016, instead of a date that could have changed depending on pre-order numbers. Square Enix had this to say in their statement regarding the negative reaction to the program.

“When it was first conceived, we wanted the program to give you more choice about what you received in terms of pre-order incentives because we’ve seen in the past that when we choose those packages ourselves, and split them across regions, it has caused frustration. We quickly noticed that this approach created even more frustration than before resulting in a resounding amount of negative feedback.”

That negative feedback surfaced in a wave of Twitter and Facebook posts directed at the game’s official channels, as well as videos from several prominent YouTubers decrying the program. TechRaptor’s own Shaun Joy even crafted an honest take on the program’s original trailer that is linked below.

Quick Take

Good for Square Enix! The aggressive pre-order campaigns brought on by 2K for Evolve and the confusing mess of bonuses that games like Arkham Knight and Watch Dogs have all gotten negative reactions that publishers have pretty much ignored. Square instead saw the focus that these shenanigans were getting and instead did the right thing, with one block of content that everyone gets, including people who don’t want to pre-order but buy the game on release. Now, when the game’s February release rolls around, we can instead focus on whether Mankind Divided lives up to the Deus Ex legacy.

Are you relieved that Deus Ex will no longer be bogged down by a marketing scheme? Will you be pre-ordering the game at all? Or will you be taking advantage of their Day 1 content offer? Let us know in the comments below!

More About This Game

Alex Santa Maria

Reviews Editor

TechRaptor's Reviews Editor. Resident fan of pinball, Needlers, roguelikes, and anything with neon lighting. Owns an office chair once used by Billy Mays.

  • Iconoclast

    Sorry Square Enix, there is no way you can polish that turd. If you want to give the players choice, then why not do polls on social media (like STO currently does with their upcoming carrier design), BEFORE you commit more than necessary rescources into making these pre-order bonuses.

    Anyway, atleast they realized what collosal mistake they made and now give everyone who pre-orders the whole package. Of course, PCMR does not pre-order 😉

  • ParasiteX

    It’s a start… but why not just give us all the pre-order crap even after day 1?
    Why do we have to buy it before all the reviews are out, to get all the shit? Not to mention.. “exclusive mission” bullshit. -_-

  • Mr Snow

    Just not seeing the difference between this and a kickstarter which people seem to love.

    Oh, except this was a guaranteed product that was going to get released, somehow that bothers people? But they’ll throw money away at kickstarter scams?

  • Iconoclast

    Kickstarter are more akin to donations without the implicit promise of a finished product at date X at the end.

  • Cerxi

    “This was a guaranteed product that was going to get released”
    There’s your difference right there. It’s a completely different scenario.

    A Kickstarter is a product that, if it doesn’t get its money, may never see the light of day. You’re not buying a game, you’re trying to help a game exist. If the product fails, well, that’s one of the risks you knew you were taking. There’s upsides and downsides, risks and benefits, and if you’re treating Kickstarter as a sure thing, you’re doing it wrong and that’s your own problem.

    Preorders are, now in this time of digital distribution, essentially nothing but a scam. By the time preorders happen, in almost every case, the game is already made. Since it’s a sure thing, it’s absolutely coming out, it’s far better to wait until it does come out and make sure it’s not a bomb, before you blow $60+ on it. But that costs the company sales. There is no real benefit (except playing it a few days earlier), only risk. So they create “benefit”, by carving content out and offering it as “preorder bonuses”, knowing that a not-insignificant number of players who want a complete experience will preorder the game so they don’t miss anything.

  • Mr Snow

    But unlocking preorder bonuses in a tiered way, what was wrong with that? That made sense to me. And was no different than a kickstarter but for some reason people lost their shit.

    If you preordered it, as usual, you get the benefits, if not, well, get them later.

    And I say that as someone who hates preorders.

  • Viredae

    “But unlocking preorder bonuses in a tiered way, what was wrong with that? ”

    That’s essentially holding content hostage to strongarm buyers into forking more money to get content they would have otherwise gotten for free 10 years ago.

  • Mr Snow

    Just don’t see the difference between this and a kickstarter. It’s not holding the game hostage, just unique content. And they even offered an earlier release if preorders were higher.

    I just don’t understand the vitriol here.

  • Viredae

    Kickstarter: Game requires investment, please give us money so we can make it.

    Pre-order: Game is finished, give us more money or we’ll chop off this part of it.

    Very simple, dude, a five year old can see the difference.

  • Mr Snow

    Gonna go there? Because a 5 year old could probably tell you that a Kickstarter isn’t an investment.

    If you invest in a company you get a return on that investment. A copy of the game is a pretty shitty return, when that company takes your funding and makes billions of dollars in revenue with what you contributed.

    It’s not an investment, it’s just donation.

    You’re just handing money to a company and hope they do something with it. After it’s funded, Kickstarter gives no shits about what that company does with your money. If that company never delivers, you’ve just lost that money.

    Seems to me that nobody can make a real argument for the difference. Just argue in circles. And it seems to me that the Deus Ex preorder was the better deal than giving money to a kickscam.

  • Viredae

    “Because a 5 year old could probably tell you that a Kickstarter isn’t an investment.”

    From Wikipedia:

    “Investment is time, energy, or matter spent in the hope of future benefits actualized within a specified date or time frame”

    That’s all an investment is, you pay money, in the explicit hope of receiving some reward in the future, end of story.

    Please read a dictionary, Since you have proven you have even less understanding of language than a 5 year old.

  • Mr Snow

    That isn’t all an investment is, but go ahead and cherry pick your definitions to circle around my argument.

  • Viredae

    Okay, so I’m cherry picking definitions, care to present YOUR totally official and not cherry picked definition?

    Or are you just gonna sit there and be salty?

  • Mr Snow

    And all you can do is call names.

    All I said was that there is no difference between a kickstarter’s preorder stretch goals or deus ex’s, and didn’t understand why people are upset.

    It’s obvious you were done, now you’re overcooked.

  • Viredae

    Wrong again, I provided facts, and when you continued to insist there was no difference, even when I showed you how wrong you were.

    THEN I proceeded to present more facts… Mostly about your intelligence (or lack thereof).

    And if you were sincere in your “lack of understanding” you could’ve just said:

    “Oh, okay, now I get it!” Instead of becoming even more argumentative, don’t try to play the victim here, your insistent contrarian attitude got you in this mess, I just happily obliged.

  • Mr Snow

    Yeah, playing the victim. Ok, labeler. Go back to your labeling.