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It seems the years of sending out millions upon millions of AOL discs have not paid out for the multinational media company and its primary gaming blog, Joystiq.

Joystiq was founded in 2004 as part of Weblogs, Inc. Originally part of the web magazine Endgadget it later became its own entity. Weblogs, Inc was later bought by AOL and Joystiq was expanded to include blogs specific to World of Warcraft and general MMORPGs.

Today Joystiq released a blog in regard to rumors that the video game blog was closing up shop. The details about the shuttering seem slight as many of the sources that Joystiq spoke to at the corporate office are, “aware of the closure, but corporate hasn’t officially told them, so they are unable to acknowledge anything out of concern that it will cause immediate shutdown.” Another staffer replied, “We do not comment on rumor and speculation,” when asked about the shutdown situation. So far no new information has come to light.

This move isn’t surprising considering that AOL has been in the midst of a long-term restructuring of its sales organization. There is talk that the content giant is seeking to to automate more of its advertising using computers. AOL now sits at a 40% automation. This system would be more “efficient” and considering that at the moment 80% of AOL’s advertising sales come from computers, trimming the human element out would be advantageous for the content giant from a business standpoint.

Despite the layoffs and shutting down of “underperforming content properties”, AOL seems keen on continuing to provide content alongside advertising space. In regard to continuing to provide content The Recode article says, “AOL will continue to build high-level teams aimed at custom content, top customers and enterprise sales.” Whether these endeavors will end up playing well for AOL’s future remains to be seen.

What do you guys think? Is AOL on its last legs? Is Joystiq a video game blog legacy you’d like to see live on?

Jon Schear

Staff Writer

Graphic and web designer by day, amateur digital artist/illustrator and writer for Techraptor by night. When I’m not doing any of those things, you can find me getting extremely angry in WoW as I watch my Moonkin get killed multiple times in PVP or drinking scotch.

  • GodHand

    I quit visiting them when they decided to side with hypocrites, good riddance.

  • ArsCortica

    AOL has been dying a slow death since at least a decade, and it’s very telling that if you ask your average 16-year-old what AOL is, the usual response is something along the lines of “A-O-what?”.

    As for the potential fall of Joystiq – I could very neatly live without it.

  • I kept hearing about AOLs financial demise over the years. I was surprised to see they still have the structure for a reorganization

  • gameragodzilla

    I won’t miss Joystiq’s death. I just wish it was Kotaku or Polygon instead.

  • Guest

    The first I heard of Joystiq was that Gaming While Black article, which I haven’t read but have noticed the drama.

    I suppose that means I should be sad about Joystiq’s potential closure. If they’d been solidly anti-gamer I’d have seen more of them. If they only had made one (huge) mistake that shouldn’t be enough to close the site, they should apologise and move on. Though I find it hard to blame anyone for using the well known PR tactic of “shutting the hell up”.

  • Wisdomcube2000

    I really liked Joystiq for a while, but their post anita antics made me slowly hate the place + staff. Will not be sad to see them go, and all that said, I have a few funny comments worth saving so I’m going to go screencap some sh!t lol.

  • mrwizeass

    I’m surprised AOL has managed to limp on for this long.

  • Alex

    I am sure there are decent people working there but sadly after some of there articles…
    I am not a fan anymore and won’t miss them, I hope the good writers are gonna find another site to write for.

  • I used to be a fan of their WoW blog, but I stopped going to it a few years back (MMO Champion FTW). I thought that part of Joystiq was at least cool, but I had never visited their main video game blog before.

  • Leighton

    I was upset hearing this because Joystiq has been my gaming news source for years. With them likely going away, any suggestions for solid gaming news sources? I followed Joystiq out of habit and mostly care about hard news such as new releases and info, don’t really care about commentary.

  • TheCybercoco

    I don’t know… maybe the site you just visited and posted on? It seems a heck of a lot better than Joystiq anyway.

  • Leighton

    Good point. I’d never heard of TechRaptor before but assumed it was likely more tech news than gaming news. I see now it has a gaming subcategory so I’ll check it out.

  • Kurt

    Aol as an ISP has been dying, but Aol as a media and Advertising company has been growing quite well. HuffPost and Aol’s Ad Tech will drive them into the future.

  • Kurt

    I’ll miss Joystiq. Most of the the crazies left to form Polygon and Verge, and since then Joystiq has been one of the few no BS just the news and reviews sites out there.

  • Cap’n Catpants

    I used to visit them several years back, until I realized that they’re full of lies and bs.
    So… I can’t say I’m displeased to see them go. Rather, it’s the opposite.

  • Kurt

    When did you stop reading Joystiq? Most off their staff left in 2011 to for Polygon. Since then they’ve been pretty good.

  • Cap’n Catpants

    Not sure, sorry. Time flies. I switched to Destructoid after Joystiq, until I realized that they’re full of it too. Destructoid is probably worse, actually.

  • so they will feature computer made articles that are actually advertisements…

    well if no one watches the articlertisments they wont bring in any profit. they are betting on there current readership to stay out of laziness, rather then look for gaming websites as a better alternative. tbh it is a sound tactic if you consider most mainstream gaming websites probably do the same, so they will always have a piece of the pie (or so they reason).

    welp ima keep linkin’ techraptor whenever i wana spread info ’bout gamin n snazz

  • Typical

    After all tha aholes on joystiq left to go to crapygon or ars crapnica, they have gotten into politicing a lot less often. I actually noticed they didn’t jump into the fray and carry torches for either side of gamergate, and I actually respected that they just kept their mouths shut and reported on games. (at least to my knowledge, I haven’t seen anything terrible from them, but then I don’t live on the site either).

  • Bitterbear

    Agreed. Maybe the lack of drama is what drove traffic down.

  • Reece Hardy


  • Silence Dogood

    And nothing of value was lost. I stopped following them when their Shadow Priest correspondent stopped writing for them. But then after they stood against the Truth and for hypocrisy? Fuck ’em. Let the trash get taken out.

  • the7k

    Heyo, I remember you from Destructoid.

    I’m also a dtoid expat. Remember the good ol’ days? stfuajpg? Sigh. How the mighty have fallen.

  • TeLin特林

    Yeah…I left Destructoid as well. Changed my username too.

    Made a blog stating I had some reservations about all the drama.

    Of course the Destructoid fanboys act just like the Kotaku Fanboys(both think they are better than the other) and told me to fuck off 😉