The NPD Group, a market sales research company known for offering monthly and quarterly data, has announced that they have signed an agreement to buy video game research provider EEDAR (Electronic Entertainment Design and Research).
The two companies have stated that hope that by collaborating their assets and expertise, they hope to give better data, insights, and analytics for the video game industry.
NPD began video game analytics back in 1988 and quickly became a leader in tracking and analyzing the industry’s sales. It introduced its first SKU-level sales data for digital games this past July.
EEDAR was founded in 2006 by a team of interactive software veterans. Over the years they have gained their own database of 100,000 products broken down into more than 100,000,000 data points, which has also won them a Guinness World Record.
NPD focuses on several different markets, while EEDAR’s data has always focused solely on the video game market. EEDAR’s database of video game product metadata includes over 200 million facts and 150,000 games across all platforms ranging consoles to PC and even mobile and social games. The company also owns its analytics portal, GamePulse, from which it offers information on industry trends, product performance, and marketing strategies.
CEO Robert Liguori said in a press release that the main goal of EEDAR has been to “improve the quality and speed by which business decisions could be made for game developers and publishers.” He also stated that one of the main reasons they agreed to join NPD was due to the company sharing their own philosophy and their joining together will help “ensure the industry has access to the information it needs as it advances into new platforms and business models.”
Closing is expected to happen in early October, with EEDAR retaining its name, but will now be considered an NPD Group Company.