The digital age we live in has caused many changes to daily life, from the cradle to the grave. One of the most significant breakthroughs has been in the agriculture and nutritional fields. New technology and practices have completely changed our food habits. Organizations and companies like Hampton Creek are dedicated to bringing fresher, cheaper, and healthier foods to the kitchen table. Here are just some of the ways the advances in technology have affected the way we consume food.


New farming tools and studies, such as high-efficiency pickers, have made agriculture much easier. This means that food can be picked at its ripest and sent to market quicker than ever. People are able to take more enjoyment out of eating with fresh foods rather than pre-packaged products.


By digitizing planning, food producers can save time and make growing more effective. The trickle-down effect means that it is cheaper to grow the food in a greater number, and they can pass on the savings to the consumer. The cheaper food means that shoppers have more options and can try new foods or double- down on their preferred diet.

Saves Water

In the digital age consumers are becoming more aware of waste. Water is a vital resource, and new techniques are now available to conserve water, commercially and on the consumer side. Concerned consumers are more likely to choose products that actively act to preserve such a vital resource.

Save Energy/Taste Better

Certain organizations have made it their mission to act in a caring manner for the environment. They do that by leveraging all aspects of their business, from technology to Internet presence. These companies also drive passion from their regular consumers, feeding off of each other to drive fresher food options.

The newest generation of appliances is driving innovation by being more energy efficient and featuring integrated Smart technology, able to be networked to one’s smartphone. This can result in energy conservation efforts and gives companies an incentive—in this hyper-connected world, any instance of waste is treated poorly in the marketplace by consumers.


New food tracking technology makes it easier than ever for food to make it to market and then your table. Laser barcodes are a key feature of this, able to track foods more consistently than the old stickers. Digital scanners can read those codes, providing up-to-the minute locations, enabling a smart delivery to stores. This sort of technology integration is driving competition among food producers to offer cheaper, healthier platefuls of food.  

Also of note is the rise of “farm-to- table” restaurants,touting their hyper-local sourcing of food from local growers.

Social Media

Social media has a constant presence in our daily lives. So much so that it has come to dominate our nourishment choices. From dessert-themed Pinterest posts to Facebook posts promoting organic farming, social media has a key influence on eating habits. People get a lot of new recipes from these sites, letting them try new things or embrace new ways of preparing their favorites.

Indeed, governments seek to turn eating into a game using social media, as well as promote healthier eating choices. This includes initiatives such as Choose My Plate.

Healthier Overall

The availability of the Internet brings food choices to a globalized world. People are demanding better quality food and have resources to seek out a better diet. With Internet browsing literally in their pockets, consumers are able to make quicker, more nutritious options for food.


Exciting new developments happen all the time in the field of genetic modifications of food. New, hardier food stocks are created, able to provide better nutrition or survive against plagues. And with the declaration that GMO products are safe, it is certain that we will see many more.

These trends and more will continue to have a daily impact on our lives as production gets ever cheaper and consumers become more discerning in their choices.


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