Dying Light is scheduled to come out on the Playstation 4, Xbox One, and the PC in the U.S. on January 27th, 2014, January 28th for Asia/Australia/New Zealand, and in Europe on January 30th. And because of that, the advertising has started to intensify from Techland and Warner Bros. Interactive. However, normal adverts aside, this advertising campaign is a little bit different in terms of the media that it uses, and shows a bit of ingenuity of Dying Light’s marketing team.
Dying Light has been described as a game set in a zombie apocalypse with an emphasis on free running and parkour. In that light, the guys over at the Ampisound YouTube channel created a first person parkour video which tries to emulate a real-life version of the events of the game. Leaping from element to element on the roofs of the city, the survivor who was looking for supplies attempts to run from a variety of zombies in a desperate attempt to keep himself alive. We’ve seen advertising like this before with companies like Ubisoft, who sponsored a video of free running regarding Assassin’s Creed Unity, but the first person view is a nice perspective change.
But what may be more interesting is the ability to create your own figurine. With the rise of 3D printers, you can find your own printable version of one of the zombie models over at the Harran city website, which is the backdrop for the game in question. Included with it was a video that one of the concept artists made with him creating and painting his own statue. While not many people may have the access to the technology in question, it is cool to see new technologies getting embraced and shared with those who would appreciate making their own piece of Dying Light’s world.
And for those who are looking for more background of the story in which the game takes place in, a website has been created to mimic the official website of Harran City, the games location. It helps give an idea of what is going on during the events of the game, and provides a quick taste of what the game’s story has to offer.
For those who have access to 3D printers, would you like to see this alternate form of advertising continue in the future? Or do you believe it is too much out there, and that the game and its gameplay should be speaking for the game in question, rather then little things like a statue or a video?